Real Results. Real Obsession.


Chokehold Palette - Absolutely Gorgeous Palette & Excellent Products!

The products are stunning, long-wearing, and truly unique... You’ll have me as a customer for a lifetime.

Lisa M.

Happy customer

Chokehold 5-Piece Brush Set - High Quality, Affordable Price

These cruelty-free brushes feel like the same quality as brushes 3-4X their price! The bristles are super soft and blend out makeup like a dream. You'll use and love all of these. “

Linda B.

Verified Customer

Chokehold Red Gloss - Stunning and comfortable.

“ Love the lux packaging and the non sticky feel of the gloss but it has weight and it’s buildable. “

Christy P.

Verified Customer

What makes Chokehold different.

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Uncompromising Luxury

High-performance formulas. Elevated packaging.

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Vegan & Cruelty-Free

Ethical beauty without shortcuts.

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More Than Makeup

1% of sales support mental health.

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Made to Be Worn Loud

Not for approval. For presence.

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Seen. Felt. Remembered.

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Seen. Felt. Remembered.

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Seen. Felt. Remembered.

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Seen. Felt. Remembered.

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Seen. Felt. Remembered.

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Seen. Felt. Remembered.


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Chokehold Cosmetics


Our Mission, Our Promise

More than makeup—this is a love letter.

We create high-quality, vegan luxury makeup designed to be worn with intention — and remembered.

More than beauty, this is presence with purpose.